Our Business Philosophy
In 1986, our Chairman Mr. Su Ching Luh established a philosophy to guide Ching Luh in pursuit of our mission. This philosophy is called “Make It Right” and it emphasises sustainability, quality, the environment, talent cultivation and corporate responsibility, and it informs all aspects of our business. This philosophy was summarised with 8 core tenets:
- Prudent management based on creative methods
- Strict control to ensure precision
- Sustainable development with an emphasis on environmental care and awareness
- Community focus to build shared prosperity
- A safe workplace and a focus on employee well-being and quality of life
- Workforce development to build future leaders
- Pragmatic responsibility in assuming social obligations
- Maximize shareholder value and share the benefits